0506 (skipping 03 and 04, which we assumed were General Long and General Long Strong), then 07, then skipping 08, 09, 10 and 11, all the way to 12. Then, an offshoot of The Lab Series came and The Lab Series was rebranded as simply "The Lab". And then came The Lab: Lemon, Mint and Cool Mint. Now comes a new one, The Lab 13 Formula Plus Extra Strong Slim. Another very long product name, so we'll just call it 13 from now on. 13 is described as, "13 Formula+ Extra Strong Slim - the latest edition to the LAB family. A new and exciting snus, with a spicy tobacco character and flavors from sweet tropical fruit and red berries, also some almond and citrus! An extra strong portion-snus, with a rich tobacco character and a touch of exhilarant energy-drink." Clocking in at 20 mg/g of nicotine, this snus was designed, as most strong snuses are, for Norway. Apparently, Norwegians really dig strong snus and energy drinks.