The Lab Series was actually my first "big story" on Snubie.com after I started blogging. I was very excited to get a press release from Swedish Match about this new product. The Lab Series was a big deal when it was launched in 2009 - the cans were non-traditional and the portions came in a new format that revolutionized the snus world - the long portion. It was launched as a "non-traditional" snus, meant to be different from other products on the market. Now, however, everyone is making long/slim portions, but back then, not many people were doing it. This line was originally launched with two products, 01 and 02, but 01 (the regular strength version) has since been discontinued. The flavor description for Lab 02 says, "The taste is a balanced round and natural tobacco taste with notes of green herbs, oak and ceder with a slight hint of nuts.". This product comes in a 21.6 gram can with 24 portions for 0.9 grams each. The nicotine content is 15mg/g (1.5%) which breaks down to 13.5mg/portion.
If you like tobacco/natural tasting products, Lab 02 is a great one to try out. It's strong, but not too strong, and has a great flavor!