04 March 2015

The Lab 02 Strong - Review. 4 March 2015.

The Lab 02 has always had a special place in my heart. The Lab Series was actually my first "big story" on Snubie.com after I started blogging. I was very excited to get a press release from Swedish Match about this new product. The Lab Series was a big deal when it was launched in 2009 - the cans were non-traditional and the portions came in a new format that revolutionized the snus world - the long portion.  It was launched as a "non-traditional" snus, meant to be different from other products on the market.  Now, however, everyone is making long/slim portions, but back then, not many people were doing it. This line was originally launched with two products, 01 and 02, but 01 (the regular strength version) has since been discontinued. The flavor description for Lab 02 says, "The taste is a balanced round and natural tobacco taste with notes of green herbs, oak and ceder with a slight hint of nuts.". This product comes in a 21.6 gram can with 24 portions for 0.9 grams each. The nicotine content is 15mg/g (1.5%) which breaks down to 13.5mg/portion.

When you open a can of 02, a really natural and earthy aroma comes through. There is a slight smell of wood and nuts. The portions are moist and feel great in the lip, but don't drip as much due to the portion format of The Lab Series.  The predominant flavor is an earthy tobacco taste with a very mild and slight herbal taste in the background.  The flavor of oak is very predominant and mixes quite well with a very mild nutty taste which reminds me of faint flavors of walnut. The taste lasts a good amount of time; I can enjoy this one for almost an hour, which is pretty impressive since it isn’t a white portion. The nicotine kick feels stronger than a regular strength snus, but it’s not too strong.

If you like tobacco/natural tasting products, Lab 02 is a great one to try out.  It's strong, but not too strong, and has a great flavor!

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