30 August 2012

The Lab 07 (Slim White Extra Strong) - Review. 30 August 2012.

As you may know, the Lab series from Swedish Match has recently gone through a redesign and I figured it was time to give this one a revisit! The Lab Series was actually my first "big story" on Snubie.com after I started blogging. I was very excited to get a press release from Swedish Match about this new product. The Lab Series was a big deal when it was launched in 2009 - the cans were non-traditional and the portions came in a new format that revolutionized the snus world - the long portion. It was launched as a "non-traditional" snus, meant to be different from other products on the market. Now, however, everyone is making long/slim portions, but back then, not many people were doing it. The product description for Lab 07 says, "The LAB 07 Extra Strong Long White Portion Snus has a complex and spicy tobacco character with hints of herbs, cedar, and a little walnut and flowers." This product comes in a 21.6 gram can with 24 portions, for 0.9 gram portions. The nicotine content is 18mg/g (1.8%), which breaks down to 16.20mg/portion.

When you open the can you'll encounter a mild, dark tobacco aroma. There's a hint of wood and nuts in the background, as well. The portions are very soft to the touch and feel quite comfortable in the lip! The taste is much like the aroma; it begins with a mild, dark, earthy tobacco taste. After having it in for a while you'll start to notice a taste of wood in the background, which reminds me a lot of oak. There's a light nuttiness to it as well, which reminds me of walnut. I've found the flavor on this one to last quite a while! Usually with most white portions I can keep them in for an hour, but this one lasts me up to an hour and a half! The nicotine strength isn't too over the top, either. Though it is an extra strong, I would say it feels to be slightly above a strong, but not as strong as an extra strong.  If you like the Lab series, this is a great product and well worth trying!

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