"big story" on Snubie.com after I started blogging. I was very excited to get a press release from Swedish Match about this new product. The Lab Series was a big deal when it was launched in 2009 - the cans were non-traditional and the portions came in a new format that revolutionized the snus world - the long portion. It was launched as a "non-traditional" snus, meant to be different from other products on the market. Now, however, everyone is making long/slim portions, but back then, not many people were doing it. The product description for Lab 07 says, "The LAB 07 Extra Strong Long White Portion Snus has a complex and spicy tobacco character with hints of herbs, cedar, and a little walnut and flowers." This product comes in a 21.6 gram can with 24 portions, for 0.9 gram portions. The nicotine content is 18mg/g (1.8%), which breaks down to 16.20mg/portion.