It makes sense, and I figured this would happen eventually, that Swedish Match would embrace the "chew bags" movement to sell their products in other countries where snus is banned.
I'm assuming General Chew Bags: Original will have a similar flavor to General Snus Original Portion. General Chew Bags: Strong will probably have a similar flavor to General Snus Extra Strong Original Portion. General Chew Bags: White Mint will probably taste similar to General Snus Mint White Portion. As far as General Chew Bags: White Mint Strong, I'm assuming they'll also taste similar to General Snus Mint White Portion, but with more nicotine.
The price looks to be 8.90 CHF, which seems pretty high - that's around 9$ USD. But I'm not sure what the going rate is for tobacco in Switzerland.
They have signed a contract with Valora, which will sell the product in their stores in Sweden. Apparently, there is a demand for alternative products in Switzerland, and due to that Swedish Match decided to launch this product in that market.
"Chew Bags" are produced the same way as snus. The pouches are the same as snus. The cans are the same as snus. The nicotine delivery is the same as snus. However, when these products are labeled as "chew bags", they are legal to be sold in the EU, even if they're the same product, made the same way in the exact same can. That goes to show you how ridiculous the EU Snus Ban is.
If you want to buy these online and you're in Switzerland, I've seen them listed at SnusKautabak.ch, TabakCorner.ch and TabakOnline.ch. Once I get ahold of some of these products I'll post a review!