product description says, "A real, classic loose snus since 1822, with an genuine, full-flavoured taste of pure, slightly smoky tobacco and hints of tar, malt, dried grass and dark chocolate." That flavor description may sound complex, but it doesn't really taste all that complex. Ettan Los is a simple tasting snus that is something every snuser should try out. Ettan Los was one of the first los products I tried when I started using Swedish Snus in 2009. It's very approachable to people who are new to snus due to it's simple flavor, and it's also very easy to handbake. I always advise people who are new to snus that want to try los to try a Swedish Match los product because they're so easy to work with and definitely a great way to learn to handbake.