product description says, "Full-flavoured, slightly smoky and an unseasoned scent of tobacco. Close to the original Ettan, but less runny due to the dry white portion surface. The snus itself is moist, for a long lasting flavor experience. Portions neatly packaged portions, Swedish Match's so-called star formation." Ettan is one of the oldest brands of Swedish Snus on the market, so when you have this snus in your lip, you're tasting Swedish Snus heritage!