A few weeks ago, I reviewed the
NOAT Nicotine Pouches initial lineup. Now, they're back again with three new flavors: Nothing, Matcha, and Wintergreen.
NOAT is an interesting line of products made in Sweden. When they started out, they had four important focus areas: formulas, mouthfeel, sustainability, and discretion. They saw some problems that they wanted to improve with modern nicotine pouches: shady additives, the high pH, the intense burn, and the chemical taste. From there, they created the product line that we're talking about today: NOAT!
In NOAT, the container is made of recyclable paper. The pouches are made without microplastics and have a minimal burn to them. They also have less pH. The pH of these actually matches the pH of your mouth. With the contents, they use food grade ingredients, as well as oat fiber. They say the oat fiber has a better flavor release to it. In the flavor, they say it has an "extended release" and can go up to 60 minutes. Talking about NOAT Nothing, the flavor description says "
No flavor, no noise. Just pure focus". Each box of NOAT weighs 10g and has 20 pouches, at 0.5g each. The nicotine content on this one is 7mg/pouch, or regular strength. Now, let's do a review and check them out!
In the aroma...there isn't one! I pick up the aroma of pouch material, along with a very faint sweetness. The pouches are smaller in size, and are quite soft. They're semi-moist, and have a nice feel against the gum. I don't pick up any burn, either. In the flavor, again, there isn't one. It's an unflavored product. I taste the pouch material, and a mild sweetness. In the nicotine strength, it feels about regular, and has a comfortable delivery to it. In the flavor longevity, I can't really speak to it. Usually with unflavored products I say the longevity is as long as you want to keep a pouch in for. Without flavor, it's basically as long as you're feeling the nicotine release!
Rating and Final Thoughts
This is where it's challening to do a rating. Without aroma, flavor, or flavor longevity, I can't rate those categories. But when I average out the categories I can rate, it comes to 4.5/5. That would make this one of my highest rated products to date, but it's not one of my favorites to date, mainly because I don't do unflavored pouches. Sometimes, a rating system is challenging.
That being said, a lot of people out there like unflavored products. If you're in that camp, you'll be quite pleased with this one. It's a comfortable pouch with a nice nicotine release. It comes in a discrete box, as well. If you're someone looking for something like this, give it a go, you may be pleased with it! For me, I don't really use unflavored products, but I do find others in the NOAT series to be good!
Check out our video review:
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