Back in June, I reviewed the NOAT Nicotine Pouches initial lineup. Now, they've launched three new flavors: Nothing, Matcha, and Wintergreen. NOAT is a pretty intriguing line of products made in Sweden. When they started, they had four important areas they focused in on: formulas, mouthfeel, sustainability, and discretion. They saw some issues that they wanted to improve with modern nicotine pouches: shady additives, the high pH, the intense burn, and the chemical taste. With that in mind, they created the product line that we're talking about in this review: NOAT!
With NOAT, the container is made of recyclable paper. The pouches are made without microplastics and have a minimal burn to them. They also have a lower pH; the pH of these actually matches the pH of your mouth. In the contents, they use food grade ingredients, as well as oat fiber. They say the oat fiber has a better flavor release to it. In the flavor, NOAT says these have an "extended release" and can go up to 60 minutes. Talking about NOAT Matcha, the flavor description says "Earthy and clean. Green tea with quiet intensity". Each box weighs 10g and has 20 pouches, at 0.5g each. The nicotine content on this one is 7mg/pouch. Now, let's dive into the review!
I'm a big fan of Matcha. I won't lie, I drink a lot of Matcha Lattes. I make them at home, and drink them when I'm out. So, I was ready to check this one out. In the aroma, it's smooth, lightly sweet, and earthy. It also has a green, grassy hint to it. The pouch is slightly small, and semi-moist in nature. It's also very soft against the gum, and I don't get any burn. The flavor is pretty interesting. I pick up an almost creamy, smooth flavor. There's a mild sweetness, along with earthy and grassy tones. The nicotine strength feels about regular and has a nice release to it. The flavor, on average, lasts about 40 or so minutes.
I'm a big fan of Matcha. I won't lie, I drink a lot of Matcha Lattes. I make them at home, and drink them when I'm out. So, I was ready to check this one out. In the aroma, it's smooth, lightly sweet, and earthy. It also has a green, grassy hint to it. The pouch is slightly small, and semi-moist in nature. It's also very soft against the gum, and I don't get any burn. The flavor is pretty interesting. I pick up an almost creamy, smooth flavor. There's a mild sweetness, along with earthy and grassy tones. The nicotine strength feels about regular and has a nice release to it. The flavor, on average, lasts about 40 or so minutes.
Rating and Final Thoughts
This one was quite solid. As someone who enjoys Matcha a good bit, this one was right up my alley. In the end, it rated at 3.92/5. I'll have to go and try to pair this with a matcha for one of our videos, problem one I do on our TikTok page. So, in the end, this is one I'd definitely recommend. Out of the series and the ones I tried, this one was top notch!




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