Lyft Cool Air Ultra Strong (Nicotine Pouches) - Review. 27 February 2023.

Over the past few years, BAT / Fiedler and Lundgren began rebranding the Lyft Nicotine Pouches series into Velo in most markets.  However, last year, some Lyft products began popping up again on the Swedish market.  It seems they are bringing the line back, but still making Velo.  I know, it's very confusing.  This is another one with, wait for it, a lot of nicotine and a mint flavor.  There have been so many mint Lyft / Velo products launched over the years, it would take me hours to go through them all and do a recap.  But there are pages upon pages of reviews of these products here on Snubie.  Lyft Cool Air launched last summer, but now they've added on a new one:  Cool Air (Ultra Strong).  So, similar flavor, but much more nicotine.

The flavor description for this one says, "a robust peppermint and menthol-tasting experience".  Each can weighs 16.1g and has 23 pouches for 0.7g pouches.  The nicotine content is said to be 14mg/pouch, so doing some backward math that's 20mg/g in total.  Though, as we have discussed before, the mg/pouch is the number that matters because that's how much you actually feel when using the product.
So, if you've had Cool Air before, this one is basically identical, but with more nicotine.  I know, spoiler alert!  Opening the can, the aroma that comes through is a smooth smell of mint.  It's mostly peppermint, but with a hint of menthol in the mix.  It's faintly sweet, but not overly sweet by any means.  The pouch is slim, and soft, with a comfortable fit under the lip.  It has a moderate moisture amount to it, and a pretty quick flavor release.  The taste is a smooth, icy taste of peppermint.  It's balanced out with a hint of menthol, and a subtle sweetness.  In the nicotine strength, this one has quite a kick.  Even though it's only 10.9mg/pouch, it feels to be above the strong level, hovering between strong and extra strong.  The flavor hangs out about 40-45 minutes, on average.

Rating and Final Thoughts

This one rated similar to the other new Lyft / Velo mint products, at 3.13/5.  The flavor sits at 2.5/5, which puts it at the "average" mark for me.  I don't use a lot of mint products, and there are so many Lyft / Velo mint products that they kind of start to blur together for me.  However, if you're a mint lover who likes a strong pouch, you may dig this one.  These are pretty high quality, and they check most of the boxes people look for in a nicotine pouch.  Mint?  Check.  Strong?  Check.  

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