March 2025 Update:
The last time I reviewed this product, it was called
Velo Licorice Strong. Since then, the design has changed, and it is now called
Velo Lofty Licorice. As Velo is now
hard to get online to the US, I wanted to make a note to reflect the new name and design. Everything else below is still accurate - aroma, flavor, rating, etc. Just a new name and design.
Original Review (March 2022): BAT has been gradually branding their Lyft nicotine pouches line to Velo, seemingly to have more international uniformity. It seems as though it is in the final stages, so I felt it was time to review the re-named Velo products so as to update my reviews here. Today we're talking about Velo Licorice (Strong)! I first had this one back in June of 2016, when the white tobacco version launched:
Epok Licorice. That one was pretty popular, and
Epok Licorice Strong would follow in May of 2017. A nicotine pouch version,
Lyft Licorice Strong, would release in February of 2018. A few years after that,
Epok Purple Intense would release in Norway in January of 2020. The
flavor description for this one says "
Taste of licorice with hints of anise and salmiak. Feel the complexity, fullness and creaminess of Liquorice". Each can weighs 14.7 grams and has 21 portions, for 0.7 gram portions. The nicotine content is 10mg/portion, or 14.29mg/g (1.429%).
Licorice isn't a common flavor when it comes to nicotine pouches, so this one is pretty unique. When you open the can, a smooth, present aroma of black licorice greets you. I also notice a subtle hint of anise, which is a nice addition. The portion is slim, soft to the touch, and with a moderate moisture amount. The flavor on this one is quite nice. It has a present taste of black licorice with a hint of anise to it. It has a little sweetness to it, but not so much that it's overpowering. In terms of strength, this one feels about the strong level. The flavor, on average, lasts about 40-45 minutes. If you've had the previous Lyft versions of this one, you'll find this one to be quite the same. The only difference being that this one has a new name to it.
Rating and Final Thoughts
I rated this one at 3.5/5. Yes, I know that may sound low, but I don't really use a lot of products like these. However, that's a pretty good score for me compared to other nicotine pouch products. If you like licorice though, this one is definitely worth a try. The Velo line as a whole is solid, and has the same product quality as the Lyft series. If you're looking for new products to try, there's lots of flavors in this line that you may enjoy!
Check out our video review:
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