09 May 2017

Epok Lakrits (Strong) - Review. 9 May 2017.

Review Updated:  29 August 2018

I actually just reviewed this a year ago, but the Epok line has recently gone through a redesign so I figured it was time to revisit all the Epok products again!  When Epok originally launched in 2014, I wasn't a big fan of their products. Their first two, Original and Pinje, launched in April of 2014, followed by Epok Breeze in September 2014.  I wasn't a big fan of those products, and they didn't stick around long, either.  In February of 2015, however, Winnington launched this product along with several others and they've stuck around since then!  At first, I thought white tobacco would be a gimmick, but it's proven so popular it's stuck around, and Swedish Match has even begin making white tobacco products in their G4 line.  It proved so popular, in fact, that BAT purchased Winnington in January of 2017.  What's interesting about this product is that Winnington discontinued the regular strength Epok Lakrits, so this flavor in the Epok line only comes in strong!

The product description says, "The flavor of Epok Lakrits Slim Strong has a well balanced balance between traditional tobacco flavors and licorice. The flavor also contains notes of anise with some elements of herbs." This snus comes in a 16.8 gram can with 24 portions, or 0.7 gram portions. The nicotine content is 14mg/g (1.4%) or 9.8mg/portion.

As usual, I had to cut open portions to look at what's inside an Epok portion.  Now, if you're new to Epok, you may be asking yourself what "white tobacco" is. This is how Winnington describes it: "White tobacco is produced in a patented, environmentally friendly process that gently cleanses and refines brown tobacco. In this process, unwanted substances are minimized, such as heavy metals and nitrosamines. The feeling under the lip, nicotine strength and flavor experience is the same as in a regular snus pouch - but without the snus running or coloring your teeth. White tobacco contains white tobacco, nicotine, water, stabilizer and flavoring agents. White tobacco is produced in a water-based process, ensuring the tobacco is clean of all unwanted substances. White tobacco contains no natural sugar. Instead, xylitol is used as a sweetener."


When you open the can, the aroma that comes through is a present smell of black licorice with a note of anise. The portions are very soft to the touch and feel great in the lip! The flavor releases pretty quickly, as does the nicotine. The flavor of black licorice is very present, along with a hint of anise and a very light herbal taste in the background. The nicotine content also feels quite strong. Though it is only 14mg/g total and 9.8mg/portion, it feels quite strong. Even though it’s branded as a “strong”, it almost feels like an extra strong. The flavor lasts quite a while; I’ve even able to keep these in for up to an hour and still enjoy the taste!  If you're a licorice fan and like strong snus, you should give this one a try, it is quite enjoyable.  Epok is different from other products on the market and is worth a try if you've never had it before.

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