One Svart/Black (Bergamott & Läder) - Review. 5 May 2020.

Swedish Match has re-launched the One line and today I'll be reviewing one of the five products in the series: One Svart/Black (Bergamott and Läder / Bergamot and Leather) - a product "Inspired by General". If you're not familiar with the One line, I'll do a quick history. It originally launched in August of 2017 and was a collaboration between UFC's Alexander "The Mauler" Gustafsson.  It was a "modern premium" line, meaning name brand products with a cheaper price tag!  It launched with three qualities: more strength and taste due to new way of refining tobacco, a softer portion material, and more plump portions due to a new way of treating the tobacco.

This one is a relaunch of the old General One Original Portion.  When it comes to this snus, the flavor description says it has "dark and spicy tobacco character with hints of bergamot and citrus, as well as some tea and leather."  Each can weighs 18 grams and has 20 portions, for 0.9g portions.  The nicotine content is 13mg/g (1.3%) or 11.7mg/portion.  For comparative purposes, the old General One Original Portion was 15mg/g total nicotine and 13.2mg/portion.

The New One Line

This new line has re-launched three products, and added two new ones.  One Vit/Silver (Bergamott and Citrus), which has a "light and spicy tobacco character with clear hints of bergamot and citrus, as well as some tea."  This one is a relaunch of General One White Portion.  One Svart/Black (Bergamott and Läder/Leather), which has a "dark and spicy tobacco character with hints of bergamot and citrus, as well as some tea and leather".  This one is a relaunch of General One Original Portion.   One Blå/Blue (Enbär an d Trä/Juniper and Wood), which has a "light and spicy tobacco character with clear elements of lavender and juniper, as well as slightly wood and citrus."  This one is a relaunch of Göteborgs Rapé ONE White Portion.  And they've launched two new flavors as well.  One Grön/Green (Skogsbär and Torkad Fruit / Forest Berries and Dried Fruit), which has a "light and spicy tobacco character with hints of dark berries, forest, citrus, and slightly provencal herbs."  Also, One Gul/Yellow (Apelsinblom and Örter / Orange Flowers and Herbs), which has a "light and spicy tobacco character with clear elements of yuzu, as well as slightly herbs and orange blossom."

What's Different?

So, you may be asking yourself, what's different about the new One line in addition to the name change?  It seems to be the portion material.  Swedish Match says it's "A closer snus experience".  They say:  "The portion has been adjusted to give a more powerful flavor through a thinner portion material."  And looking at this closeup, you can see that is the case.  The portion material is super thin, and it gets you closer to the tobacco than ever before.

This one is basically General One Original Portion with a new can design, the new thinner portion material, and a slightly lower nicotine strength.  The aroma is a rich, dark, tobacco smell with hints of bergamot, pepper, and leather.  The portions are plump, moist, and the new portion material yields an insanely quick release of flavor.  The tobacco taste is dark, robust, and spicy.  The bergamot flavor serves as a nice compliment to the tobacco, and there's light hints of smoke and leather in the background.  The nicotine isn't too strong; it feels to be a hair above regular strength.  The flavor, on average, lasts about 45-50 minutes.

If you liked General One, you'll like this one.  It's got a neat new design, great new portion material, and the same great taste!

The ONE line is available for purchase at SnusMe.com!

Check out our video review: