Snusbolaget, today I discovered the new Lyft line (not to be confused with Lyft, the ride-sharing service). This is a new product line that is catching on to the growing nicotine pouch category. This category contains products which are free from tobacco, but contain nicotine. Usually, they are made of some form of plant fiber and contain tobacco-derived nicotine.
I imagine these products should be for sale soon in other stores. These products do not contain tobacco, so I imagine they'll be able to be purchased in the EU, as well.