launched by JTI in June of 2013. When they first launched, they came in square packets/pouches, but now come in regular round cans. I've actually had quite a few people ask me to review these, so I figured it was time to try out this ZeroStyle snus! This is what JTI had to say about these products: "While the majority of consumers in Japan enjoy tobacco in the form of cigarettes, demand is increasing for tobacco products designed to be used in places where consideration needs to be given for those nearby. Zerostyle Snus are snus whose taste, aroma and portion size have been specially developed by JT to meet the preferences of Japanese consumers."
Going into these products, I did not have much background information, nor can I translate what it says on the can. In these reviews I'll mainly focus on what I can observe - the aroma, taste, and nicotine. The flavor for this product is described as "roast, burnt sugar and nutty tone with sweetish taste." When I read that I was intrigued, because that certainly isn't a flavor profile common on the Swedish snus market!
As with ZeroStyle Original, I didn't have much information going into this product, either. I can't translate what's on the can so, as with the last review, I'll be going on simply what I can tell: aroma, taste, and nicotine. This product is described as having a taste of "menthol, with Green Apple fruity notes and a sweet taste." This one sounded interested, because most snus products don't incorporate apple into their mint flavor profile!
Offroad Apple White Mini, but with added menthol.
These were both very interesting products, and I'm glad I got to try them. I'm excited to see snus pushing into Japan, because it is always great to see safer alternatives to smoking be marketed and sold in places where they may not have existed before. I hope these products will do well in Japan and will help more people quit smoking by switching to snus, a much safer way to enjoy nicotine!