UPDATE: Read our full review of this product - here!
After Winnington launched their Epok snus line, I was curious if other companies would follow suit. It appears as though Swedish Match views the white tobacco category as worthy of exploring, and they've been releasing more products that are "all white". I've reviewed their General Omni line, as well as their Zyn NT line. Now, it looks like they are trying to launch a full size white tobacco product with G4 All White (Blue Mint) Slim. The fact that it has the G4 name shows that Swedish Match must be serious about this product. They seem to view it as Generation 4 snus. First came General Los in 1866, which they view as Generation 1. Then came portion snus in 1977, which they view as Generation 2. Next came General G3 in 2014 which focused on having slim fit, long lasting, soft fit, and minimal drip snus, which they view as Generation 3. It appears as though this is a big deal to them as they seem to be viewing it as Generation 4. The 5 can rolls of this product say "WHITE SNUS REDEFINED: It is an all-white slim pouch before, during and after use. The all-white snus delivers a soft texture with a lasting flavor."
I'm not sure when this will launch in the main e-stores, but I look forward to trying it!