Epok Breeze, Winnington's first white snus release, I wasn't sure if it was going to stick around. But sure enough, Winnington released more and more white products and people seemed to really dig them. Swedish Match would eventually release Zyn NT, which is a dryer product containing nicotine salts and no tobacco. Shortly after that, Swedish Match would release General Omni in 2016, which was also a dryer white product. But, unlike Zyn NT, Omni would contain a "smaller share" of tobacco. Now, Swedish Match is going all in with the white tobacco product and releasing General G.4 All White, which is a product much more similar to Epok. It seems that the white tobacco category is here to stay.
As far as the white snus format goes, it's a pretty decent product. It's interesting that Epok made such an impact on the market that Swedish Match released this product, as well. I'm interested to see if Swedish Match releases more of these in the future, or if other companies do the same.