01 July 2015

Lundgren's Slim Fresh (Discontinued) - Review. 1 July 2015.

This product has been discontinued and is no longer for sale.

The Lundgren's brand is a relatively new snus line from Fiedler and Lundgren. I've written about the Lundgren's series quite a bit in the past and I've been a pretty big fan of what they're doing in the snus world. When they launched Lundgren's Forbakad and Lundgren's Vit they launched two new formats, the forbakad snus and perforated white snus.  Forbakad is a type of pre-baked loose snus, and perforated white is a type of white portion that has holes in the pouch to allow for a quicker and more intense flavor release than common of most white portions.

There are three new products in the Lundgren's line, and they're all slim/white/perforated portions - Slim Fresh, Slim Berry and Slim Dark Ice.  All three of these products come in a new can which has a really simple look and reminds me a lot of Swedish Match's Lab Series.  The can also has some indicators for what is inside the snus can.  Slim, meaning the portion is slimmer than a regular sized portion.  White, which means the portion is less moist than an original portion.  Perforated, which means the portion has holes in it which allow for a quicker flavor release.  Soft Pouch, indicating how soft the portion is in the lip.  Strength, which comes in at a 2 out of 4 in their Pie Chart of Power.

When it comes to Lundgren's Slim Fresh, the product description describes it as, "White portion snus with perforerad pouches, to enhance the flavor and fit. Has a flavor of fresh mint."  When you open a can of Lundgren's Slim Fresh, the aroma that comes through is a sharp smell of mint and a lingering presence of menthol/eucalyptus.  The portions feel great in the lip and the flavor comes on quicker with these pouches than with regular white portions.  The mint flavor isn't as bold as I've experienced with other mint snuses, and the taste of menthol/eucalyptus provides a cooling sensation that goes along with the mint flavor of this snus.  The mint flavor doesn't last that long before it mellows out into a relatively mild flavor.  As far as mint snus products go, this one isn't amazing by any means, but it's not bad, either. It reminds me of Mocca Mint, which I wasn't a big fan of.  If you're a fan of mint snus, you should give this one a try.  The portion format alone is worth buying a can of this just to try out a slim/white/perforated portion.

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