09 July 2015

Camel "SNUS" Frost - Review. 9 July 2015

Disclaimer: Granted, I do write about American "SNUS" and "snus" from time to time, but the focus of my blog/website is introducing people to REAL Swedish Snus. When it comes to snus, REAL Snus comes from Sweden. There's a difference, and the difference is big. Please read this article to learn the difference for yourself.

It's no secret that I'm not a fan of American "SNUS".  But since I write a snus blog, and I started with this stuff, I want to make sure that I have reviews up of all these products.  The main reason being that people will find this blog and find out about REAL Swedish Snus.  In 2009, when I first discovered Camel "SNUS" trying to find a way to quit smoking, I was disappointed with the taste, quality, and amount of nicotine that Camel "SNUS" delivered.  I went online looking for more information about snus and to find out if there were any better products available.  Thankfully, I discovered Swedish Snus, began ordering online, and was able to quit smoking within a week of switching to REAL Swedish Snus.  If you're new to snus, welcome to a brand new world.  It's my hope that you will make the transition to REAL Swedish Snus and away from American "SNUS".  It's a much better world, I assure you.

Though I’m not a fan of American “SNUS”, I have reviewed all of the flavors of Camel “SNUS” - Frost (Regular Size), Frost (Large Size), Mellow, Robust, Winterchill and Mint.

To kick things off, I want to look at the sizes of Camel "SNUS".  Camel "SNUS" comes in two sizes - regular and large.  Looking at the picture to the right, you'll see (from right to left) Camel "SNUS" Large, Camel Snus Regular, Swedish Snus (General G3) Slim/Long Portion, Swedish Snus (General Mint) Regular White Portion.

Camel "SNUS" Large portions are massive.  I enjoy a Swedish Snus long/slim portion and the regular sized Camel "SNUS" portion is pretty close to it, but the Large size portion is a bit much.  I like a portion to be comfortable and discrete, and the Large portions are a bit much for that.  The regular sized portions are much more comfortable.

The quality of Camel "SNUS" has improved quite a lot from 2009.  The snus is more finely ground and no longer looks like cigarette tobacco.  The moisture, however, is still a problem.  If you look on the far left, you'll see some General Snus from Sweden which has a 50% moisture content.  If I had to guestimate, I would say the Camel "SNUS" has anywhere between 20%-30% moisture content, so it's not as dry as it used to be, but it's not as moist as it should be.  The nicotine is also still an issue.  Looking at Large size Camel "SNUS", more tobacco does not mean more nicotine.  When you look at nicotine, there are two things to look at - total nicotine and free nicotine.  Total nicotine is the amount of nicotine in the portion, and for regular Swedish Snus and Camel "SNUS" it's 8mg/g.  Free nicotine is the amount of nicotine your body can actually use.  General Snus is quite close to their total nicotine, with 6mg/g-7mg/g of free nicotine.  Camel "SNUS", however, is about half of that.  The reason being that RJ Reynolds did not design Camel "SNUS" to be a smoking replacement, but rather a smoking supplement.  Swedish Snus can help you quit smoking, but Camel "SNUS", unfortunately, doesn't have enough nicotine to do that.

Now, on to the review. I reviewed Camel Frost (Large) a few years back, this is the smaller pouch version. The aroma and taste of this one is virtually identical. The aroma is strong and sweet and resembles a blend of peppermint and natural mint oil. There is a cooling effect with the flavor, and a small nicotine hit that doesn't last very long (like a Swedish Mini Snus), and a sickingly sweet flavor that become utterly unbearable after about 10 minutes. The flavor of peppermint and natural mint oil fades quickly until all you taste is sugar. I have some very bad memories of falling asleep with a portion of this stuff in many years ago, and needless to say, it's something you don't want to do.

If you want a Swedish Snus product that is close to this flavor but a much better quality, I would suggest General Nordic Mint or General Mint White Portion.  Both of these products are available over the counter in the US, you can find a store near you that carries them via the store locator at GeneralSnus.com.  I definitely suggest trying REAL Swedish Snus, because it is VASTLY better than American Camel "SNUS".


  1. Haha! Awesome Chad! I love reading/watching your reviews of this Camel garbage. I broke down last summer and bought a can of the Camel "mellow." I am a full-time student & cannot deal with the cost of PACT shipping right now. I am a light dipper/snuser & a little goes a long way. Anyway, real snus is unknown where I live and dip is king. It is a real relief just to be able to walk into a store and buy a can of Camel or Copenhagen for 3 - 4 bucks, have it for literally a year (I am a light dipper, for real) rather than have to buy 150 dollars worth of snus from Northerner or something. Overkill for me. So I bought that Camel "snus" well aware of your admonishments (and those of others) and put it in my lip and... the taste was of burnt marshmallow, sweet, more burnt marshmallow, and about 20 minutes in, the slightest hint of an actual Camel cigarette. No joke. The follow up taste was exactly as if I had unrolled a Camel cigarette & had put it into my lip. And I know that because as a teenager I would occasionally suck on cigarette tobacco just to taste it. American Camel snus is gross. Still have the can & probably half a dozen pouches left sitting in my freezer. On the plus side I read a scientific study off JSTOR courtesy of my university and science seems to indicate that Camel snus has virtually no TSNA's and the researchers I read literally recommended that US dippers switch to Camel "snus" due to the health benefits. So sad because I'm back to Copenhagen as I just can't tolerate Camel "snus." Absolute garbage.

    1. If you want to try a safer dip, Swedish Match owns Pinkerton, makers of Timberwolf, Longhorn and Redman. They use a similar pasteurization process to make those products that they use with Swedish Snus and those products have the lowest carcinogens/TSNA levels of any American moist snuff. If you can't find any Swedish Snus locally or buy online, that's always an option!

    2. Thanks for that head's up. I was vaguely aware that SM owned some brands here in the US & was using pasteurization on certain American dips. There is also an American brand, "Seneca" that I have seen online and on Youtube which looks tasty and is also pasteurized. Presently based on your reviews I am holding out for the Islay Lös and I think when that gets released I am going to spend the money and put in for a large order of the Copenhagen-esque snuses i.e. Probe, Grov, General Smokey Oak, Islay & maybe at that point Offroad will have some bites or something funky in their lineup through Snus Central. You know, the irony of all this is I got into snus a year after you did and went to American dip because I just couldn't get the flavor I associate with tobacco out of the snus pouches. General, maybe the purest tobacco flavor out of the bunch, tasted to me, like spent cigarette butts and after my immersion into the snus world I just grew fed up of the bergamot obsession the Swedes have. In reference to "Firecured"... no disrespect sir. I think all of this stuff is very subjective but I agree with Chad and other snus reviews I've seen where I think they hit it on the head as Swedish snus is on many levels a much more refined, nuanced, product but if you like it, awesome. I have a thing for cheap cigars. I've had Monterey Excalibers, Punch, the whole deal and for me... I prefer Backwoods from Walmart, and not just because of the price, I love the flavor! To each his own!

    3. It took me quite a while to get into General Snus. I couldn't stand it when I started, the smell turned me off and the taste was disgusting.

      As my tastes matured, I grew to appreciate and respect the flavor of General and it's been all I've used for over 5 years. Well, 80% of the time. I mix in other flavors to mix it up, but General has been my regular.

  2. Great review. I happen to like Camel Snus, but its good to see a well reasoned counterpoint.