22 April 2020

New Snus! 22 April 2020.

COVID-19 may be shutting down a lot of industries right now, but it doesn't appear to be affecting the snus industry. Lots of companies are coming out with a lot of new products, and today we're going to talk about them!  The beginning and end of the year is usually the time that we see a lot of new products, so it looks like it's continuing onward into the summer.  Some of these sound rather exciting, so let's get right into it!

GR Dark Berry

This one sounds good, I just wish they didn't have to mix menthol/mint into it.

Flavor Description"Light and spicy character with clear elements of menthol and dark berries. A long, narrow, white mug with optimized fit that is dry on the surface with moist content for low purity and a lasting taste release."
Can Contents:  22g, 24 portions, 0.8g portions
Nicotine:  18.5mg/g (1.85%) / 14.8mg/portion

Lundgrens Fjällen

Lundgren's has been bringing back limited edition to their line.  First, we saw Lundgren's Marstrand 2018 relaunched as Lundgren's Vastkusten in 2019.  Now, it looks like Lundgren's Kebnekaise (Winter 2018) is relaunching as this one.

Flavor Description "Light and spicy character with clear elements of menthol and dark berries. A long, narrow, white mug with optimized fit that is dry on the surface with moist content for low purity and a lasting taste release."
Can Contents:  21.6 gram can with 24 portions for 0.9 gram portions
Nicotine:  10mg/g (1.0%), or 9mg/portion
Epok Hurricane

Epok isn't available everywhere, but it has lived on in some markets.  SnusHof.com has this new one listed for sale.

Flavor Description:  "Mint"
Can Contents:  26.6g (that sounds high, it may be wrong)
Nicotine:  20mg/g

Swedish Match's ONE series

This one is rather interesting.  Swedish Match's ONE series launched in 2017, as a collaboration with UFC fighter Alexander "The Mauler" Gustafsson.  It was a "modern premium" range, meaning it was a cheaper alternative to the traditional flavors.  It launched with General One (Original), General One (White), and Göteborgs Rapé One (White).  Now, it looks like those three products are getting a change, and two new ones are being added.  This comes from @Snusswe on Instagram.

It looks like the General name is dropping, and the line is just becoming "ONE".  There are five products.  I'm not sure what the names will be so I'm just going to go by color.

ONE Black/Gold - This one looks like it'll be just regular General One (Original Portion) in a new can.

ONE Silver - This one looks like it'll be just regular General One (White Portion) in a new can.

ONE Blue - This one looks like it'll be just regular Göteborgs Rapé (White Portion) in a new can.

ONE Gul (Yellow) - The Instagram post says this one is, "inspired by General with a taste of Orange Flower and herbs".

ONE Grön (Green) - The Instagram post says this one is, "inspired by Göteborgs Rapé with a taste of Forest berries and dried fruit."

Lyft Becomes Velo

It looks like the new Velo products are set to roll out soon.  These aren't the same as the awful Velo products sold in the US.  This is a rebranding of the Lyft series into Velo.  Probably for more brand uniformity.  The video they had on their Instagram showed 5 products.  The Lyft line currently has

Velo Berry Frost (2/4) - This looks like Lyft Berry Frost, but it goes from 1/4 nicotine to 2/4 nicotine level.

Velo Licorice (3/4) - This one looks like Lyft Licorice (Strong).

Velo Lime (3/4) - This one looks like Lyft Lime (Strong).

Velo Berry Frost (2/4) - This one looks like Lyft Berry Frost.

Velo Polar Mint (1/4) - This one could either be Lyft Easy Mint (strength 1/4), or Lyft Mint (strength 2/4)

I'm not seeing Lyft Freeze X-Strong, Lyft Ice Cool Strong, Lyft Lime (Regular Strength), Lyft Urban Vibe, or Lyft Winterchill X-Strong.  These may be discontinued in the future, or they just didn't post the graphics for them.  We'll see when they launch.

Loop Nicotine Pouches

Loop Nicotine Pouches are a new line from a new snus company named Another Snus Factory.  No, that's their real name.  They're headed up by former Global Smokeless Director from Skruf, Jonas Yden (who I met when he spoke at Snus Con 2017).  Loop has launched with five products:

Loop Jalapeño Lime (Strong) - The flavor description says, "Tart and fresh lime in combo with exciting heat of peppery green jalapeño. Unexpected but totally irresistible combination".  Each can weighs 15g.  The nicotine content is 15mg/g.

Loop Mint Mania - The flavor description says, "Loop Mint Mania Strong has a fresh taste with strong mint character and a hint of mild sweetness".  Each can weighs 15g.  The nicotine content is 10mg/g.

Loop Mint Mania (Strong) - The flavor description says, "Loop Mint Mania Strong has a fresh taste with strong mint character and a hint of mild sweetness".  Each can weighs 15g.  The nicotine content is 15mg/g.

Loop Salty Ludicris - The flavor description says, "Salt licorice in utopian fusion with sweet, fruity raspberries that together create complete harmony".  Each can weighs 15g.  The nicotine content is 10mg/g.

Loop Sicily Spritz - The flavor description says, "The summery Siciliy Spritz combines the taste of soothing orange balanced with some bitterness and a refreshing touch of lime".  Each can weighs 15g.  The nicotine content is 10mg/g.

And, that's about it!

Whew, that's a lot of new products.  Keep an eye on your favorite e-store.  Some of these are already for sale, and some are coming soon!

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