Lyft Nicotine Pouches: Ice Cool Strong - Review (Discontinued). 30 January 2018.

NOTE:  The Lyft brand has been rebranded as Velo.  As such, this product has been discontinued and is no longer for sale.

The nicotine pouch category has been growing more and more for the past few years, and now it appears as though BAT/Winnington (makers of Epok) are getting into this category with their new Lyft product! Lyft is a nicotine pouch product that is made from eucalyptus and pine fiber. Lyft does not contain tobacco, but does contain nicotine. Lyft comes in all the same flavors as Epok, so if you're wanting to switch from Epok (which contains tobacco) to Lyft (which doesn't contain tobacco), you will be easily able to find your favorite flavor.

The flavor description says, "The intense and cool taste of mint gives you the experience of a cold winter day.  The flavor is a crisp peppermint flavor with hints of sweetness and herbs"  This product comes in a 16.8 gram can with 24 portions for 0.7 gram portions. The nicotine content is 14mg/g (1.4%) for 9.8mg/portion.  Note, this is the same as Epok Ice Cool Strong in terms of contents and nicotine level.

I won't go too in depth on the differences between Epok and Lyft, but if you want to know more, I wrote an article about it, and I also did a video about it.  But here's a photo just so you can see it real quick.  You'll notice the cans look similar except the name, the portions look similar, and even the material inside the pouch looks similar.  The way the pouches feel in the lip, the way the nicotine releases, and even the flavors are all very similar as well.  So if you like Epok, you'll probably also really like Lyft.

So, this product seems almost identical to Epok Ice Cool Strong, even though Lyft Ice Cool Strong doesn't contain tobacco. I was really impressed with that.  When you open the can, the aroma that greets you is a sharp, present smell of peppermint with a hint of menthol in the background.  The portions are slim, soft, and feel very comfortable in the lip.  Also, being a mint product, you do get a mild, fresh cooling presence in the lip, as well.  The flavor of this one is a fresh, sharp, focused flavor of peppermint with a light sweetness.  This product, like the Epok version, packs a solid kick!  The nicotine comes on rather quickly, and hits pretty hard, given it's nicotine strength.  It feels right at the extra strong level. The flavor, on average, lasts about 45 to 55 minutes.

I enjoy tobacco and don't plan on ever switching to nicotine pouches, but I will say this - these are some of the best nicotine pouches I've tried yet.  I think BAT/Winnington did a great job with these!

Comments