17 August 2015

Göteborgs Rapé (Original Portion) - Preview. 17 August 2015.

This morning, Melker, a fan of Snubie.com sent us a photo of a product that got me very excited - an original portion version of Göteborgs Rapé! As a big fan of original portions and a lover of Göteborgs Rapé, this got me very excited. I've been hoping for more original portion versions of some favorites from Swedish Match such as GR and Roda Lacket.
It's interesting to note that this isn't a new product.  This is a returning product that has been absent almost 20 years.  Some of you may remember that Goteborg's Rape White Portion was launched in 1997. Prior to that, Göteborgs Rapé also came in original portion. This photo is rough quality, but it was the only one I could find of an old school GR Original Portion can. If you like looking at old snus cans, this website has some neat images of old school Swedish Match cans, including products no longer produced like Ettan Light, General Light and Tre Ankare (Original Portion). Hopefully Tre will come back in an original portion someday, as well.

SnusLagret.se posted this photo on Instagram which shows the portions and a little preview of the new product. The ad says GR Original "is similar to the other popular products in the series a light tobacco character with clear hints of lavender, citrus and juniper, and cedar slightly."

We don't have any more details about a release date, but once we know more we'll share the information!


  1. This is exciting news! Thanks for the post Chad.

  2. Pictures for GR is very old they don't make "moist" GR anymore like allmost 10 years or so ...now days is called GR White and there is 3 more taste ..Lime , Hjörtron and Lingön ..btw there is allmost 48 various snus types/taste in Sweden ...keep the good work :-)

    1. Swedish Match is launching Goteborg's Rape Original Portion in September. It may have been discontinued in the past, but it's coming back!

  3. Just got my first can. Really nice. I like the aroma but it's even better now as an original version since i'm not a big fan of white portions.

  4. Just got my first can. I like the aroma but it's even better now as an original since i am not a big fan of white portions.