Göteborgs Rapé (White Portion) - Review. 25 August 2011.

Review Updated:  4 May 2023

This is an interesting snus for me.  When I started snus in 2009 it was one of the first products I tried.  For some reason, I couldn't get into the flavor back then.  But, as they do, tastes change.  In 2013 I reviewed GR Slim White (a product that was eventually discontinued) and the flavor clicked with me; GR has been in my daily usage ever since.  It's also important to note that GR is one of the most popular Swedish Snus products on the market today.  Now, let's talk about this snus!  The flavor description says, "GR White Portion has a tobacco character with clear elements of lavender, juniper berries, wood, and citrus."  It comes in a 21.6 gram can with 24 portions for 0.9 gram each.  The nicotine content is 8mg/g (0.8%) or 7.2mg/portion.

Now, let's talk a little history of the Göteborgs Rapé brand.  As early as the 1850's, there would be various snus mixtures in the ports. Sailors would collect ingredients from their journeys and use them in their various blends. Swedish sailors had a phrase, "The mood of a sailor is as good as the quality of his snus". Göteborgs Rapé originated from one of these blends. In 1915, the Swedish Tobacco Monopoly took over all snus production in Sweden. At that time, there were 103 brands of snus and 25 of them were from Göteborg. A "snus jury" would taste all these brands and narrowed it down to 5 brands. In 1919, Göteborgs Rapé was one of these registered brands, and it launched as Göteborgs Rapé No. 923. When the snus became a factory produced snus it became ground, instead of ripped. The white portion version came in 1997 and Goteborg’s Rape Original relaunched in 2015.

When you open the can you'll notice the distinct aroma of juniper that GR is known for, light hints of lemon, and light floral and herbal hints.  The portions come in the Swedish Match star formation, so I suggest fluffing them to loosen the tobacco up.  The portion material is soft to the touch and feels comfortable in the lip, as well.  The flavor is very unique, but very good.  The juniper flavor is front and center, and is the most present component of the flavor profile.  Behind it is a light hint of citrus, lightly sweet floral notes, and a little herbal character.  The nicotine strength feels to be about the regular strength level. GR White also has a long lasting flavor; I find with this one I can enjoy it for up to an hour!

Rating and Final Thoughts

This is a really great snus.  There's a reason it rated in at 4.17/5.  It's got a great, unique flavor, a gorgeous can, a regular nicotine strength, and a long lasting flavor.  This flavor of snus has been a favorite of mine for many years now, and it's always one I recommend for people who are new to snus, or looking to try out a new flavor!  

This product available for purchase at SnusCENTRAL.com!

Our Video Review:


  1. I recently went to Sweden and they had this summer edition of the Göteborgs Rapé.
    It is possible to see images at http://www.svensktsnus.se

  2. @sharehair - They also have that available online to buy at the webstores if you can't get it in Sweden. It's pretty cool, I like the design.

  3. cux cux pipa mono snus


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