Zyn Sour Ruby (Nicotine Pouches) - Review. 1 October 2025.

I often review the EU/Swedish Zyn products.  I've also reviewed a lot of the US Dry Zyn products.  But, did you know there is also Zyn made in Pakistan?  I've had some requests for some "exotic Zyns" as they're called on social media.  Today, we have one such flavor:  Sour Ruby.  These more exotic flavors are made by PMI in Pakistan.  I've had some requests for these, and I found this one on a US e-store, BuyPouchesOnline.  The flavor description for it says "A unique tart berry flavor".  The can weighs 12 grams and has 20 pouches, at 0.6g each.  The nicotine content is 10mg/g in total, which is 6mg/pouch.   Now, let's pop open a can and get into it!

Opening the can, I pick up a sweet, but sour berry aroma.  It makes me think of a cranberry/strawberry blend.  The pouches are slim, soft, and moderately moist.  These feel much better under the lip than the mini dry Zyns.  The product quality I'm noticing also seems to be pretty similar to the Swedish Zyns.  In the flavor profile, it's pretty good.  It's fruity, but mild.  It's not overly sweet, either.  It has a subtle tart nature to it.  The berry flavor is, like with the aroma, a strawberry/cranberry mix to me.  It's a pretty good balance, and pretty tasty.  In the strength, this is a lighter one, at just 6mg/pouch.  It's not bad, but not very strong.  I notice it to feel just a little below the regular strength level.  The flavor lasts about 40-45 minutes, much like other Zyn slim products.

Rating and Final Thoughts

When I heard Zyn from Pakistan, I wasn't too sure what the quality would be on it.  But, it looks as though PMI/Swedish Match's high standards are still in effect.  These were pretty close to the Swedish versions in quality.  They just seemed slightly less moist.  The flavor was good though.  If you like fruity tastes, I think you'll enjoy these.  I put them right at 3.5/5.  They were hard to find for me, but I got them in a week from that BuyPouchesOnline store, so you can give it a try there.

Check out our in-depth video review:

And here's our quick look video review: