Today, I have some new nicotine pouches to check out for the US market: EFX! I have four flavors: Rosso (Energy Drink), Coffee, Wintergreen, and Citrus. They also make a LOT of other flavors, such as Clear, Smooth, Chill, Cool Mint, Spearmint, Cinnamon, Blue Razz, Grape, and Watermelon. These are 8 and 12mg pouches, but they also make them in 4mg and 16mg. So, every strength of the rainbow! The bottom of the can says the can is 6 grams, and I count 20 pouches per can. That means these should weigh 0.3g per pouch. I'm not sure if that's a misprint, though, because to me they feel to be more around 0.5-0.6g per pouch. Now, let's get into these reviews and check them out!
All of these have slim portions. They're a decent weight, and pretty soft to the touch. They aren't super moist, either. But, not super dry. They all have about 30-40 minutes of flavor longevity. The 8mg ones feel about regular strength, and the 12mg ones feel just a little above that but not quite to the strong level.
Flavor Description: "Bold with Bite! Wintery Mint with a classic cold bite"
Review: Opening up the can, the aroma that comes through isn't so much wintergreen as it is "mintergreen". I've been using this term a lot because a lot of companies making wintergreen products make them more mint+wintergreen. The flavor is the same thing, a sweet taste of mintergreen.
Review: Opening up the can, the aroma that comes through isn't so much wintergreen as it is "mintergreen". I've been using this term a lot because a lot of companies making wintergreen products make them more mint+wintergreen. The flavor is the same thing, a sweet taste of mintergreen.
EFX Rosso
Flavor Description: "Can you guess this flavor? You know..."
Review: The flavor description is kind of vague, but judging by the red bull on the top can label, I can probably guess what this one is going to be. Opening up the can, sure enough, it smells like Red Bull. Same goes for the flavor, it tastes like Red Bull and has that tart, tangy energy drink taste. I dig it.
Review: The flavor description is kind of vague, but judging by the red bull on the top can label, I can probably guess what this one is going to be. Opening up the can, sure enough, it smells like Red Bull. Same goes for the flavor, it tastes like Red Bull and has that tart, tangy energy drink taste. I dig it.
EFX Coffee
Flavor Description: "Smooth, Creamy, Rich & Sweet"
Review: I'm not a big coffee drinker, but I enjoy the aroma of coffee. Weird, huh? Opening the can of this one, it has a nutty aroma with hints of coffee. It's not super sweet, and isn't super bold. In the flavor profile, it has a smooth coffee flavor to it. It's not mega rich, and not super in your face. It has a slight nutty tone to it, as well. It's pretty simple, in flavor.
Review: I'm not a big coffee drinker, but I enjoy the aroma of coffee. Weird, huh? Opening the can of this one, it has a nutty aroma with hints of coffee. It's not super sweet, and isn't super bold. In the flavor profile, it has a smooth coffee flavor to it. It's not mega rich, and not super in your face. It has a slight nutty tone to it, as well. It's pretty simple, in flavor.
EFX Citrus
Flavor Description: "Sweet & Sour Lemon Lime Citrus. Refreshing and Tart"
Review: Citrus is usually my favorite flavor, so I saved this one for last. When I open up the can, I pick up a mild aroma of lemon. It might have a slight hint of orange to it, but it's mostly lemon. It's not super tart, and has a faint sweetness to it. In the flavor profile, it's pretty mild. The citrus flavor is mostly lemon, but I swear there's a faint orange touch to it. It's a pretty well rounded citrus flavor!
Review: Citrus is usually my favorite flavor, so I saved this one for last. When I open up the can, I pick up a mild aroma of lemon. It might have a slight hint of orange to it, but it's mostly lemon. It's not super tart, and has a faint sweetness to it. In the flavor profile, it's pretty mild. The citrus flavor is mostly lemon, but I swear there's a faint orange touch to it. It's a pretty well rounded citrus flavor!
Rating and Final Thoughts
At the end of the day, the two that came out on top were Rosso 12mg at 2.83/5 and Citrus 8mg at 2.83/5. Wintergreen (Mintergreen) 8mg came in next at 2.75/5, followed by Coffee 12mg at 2.5/5. That Rosso in a lighter strength would be top notch, though. I'm curious to check out the other flavors. It's wild seeing how much the US market is growing and all these new products popping up. If you're a tobacco-free user in the US, you're quite lucky in 2025!






They say these have pretty clean ingredients. any recommendations on how to verify the manufacturing? Their website has no info or anything. So I just want to make sure they aren't just claiming something good as a selling point that actually isn't true.
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