March 2025 Update:
This product originally launched as Velo Ruby Berry, changed to Velo Blushy Berry, and is now back to being called Velo Ruby Berry again. As Velo is now
hard to get online to the US, I wanted to make a note to reflect the new design. Everything else below is still accurate - aroma, flavor, rating, etc. Just a new name and design.
Original Review (March 2022): BAT has been gradually branding their Lyft nicotine pouches line to Velo, seemingly to have more international uniformity. It seems as though it is in the final stages, so I felt it was time to review the re-named Velo products so as to update my reviews here. Today we're talking about Velo Ruby Berry! This one originally launched in July 2019 as
Lyft Strawberry Bloom, and would come back full time in May 2020 as
Lyft Ruby Berry. A white tobacco version,
Epok Wild Rouge, would also launch in Norway in June of 2020. The
flavor description for this one says it has "
a taste of red berries along with notes of greenery and acidity." Each can weighs 14.7 grams and has 21 portions, for 0.7 gram portions. The nicotine content is 6mg/portion, or 8.57mg/g (0.857%).
When you open the can, the aroma that greets you is a mild, fresh, semi-sweet aroma of strawberry. It's pretty natural. The portions are slim, moderately moist, and pretty soft to the touch. The flavor of strawberry is the most apparent. It's a mild taste, and is pretty natural and fresh. There's a light amount of sweetness to it, but it isn't overdone, by any means. In terms of strength, it feels to be about the regular nicotine level. The flavor, on average, lasts about 40-45 minutes. For comparison purposes, if you've ever had
Lyft Ruby Berry before, this is the exact same thing, but with a new name now. Honestly, of the previous Lyft line, I think was probably the one that I enjoyed the most.
Rating and Final Thoughts
I gave this one a 3.75/5. That may sound low, but keep in mind, I'm not the biggest nicotine pouch consumer. As mentioned before, this is probably one of the best ones in the Lyft, err, Velo line. I like it in the summertime, but if you're a nicotine pouch consumer that likes a fruity taste I imagine you could enjoy this one anytime!
Check out our video review:
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