Epok Crispy Red Intense S4 (All White) Snus - Review. 17 October 2021.

With how popular nicotine pouches are these days, I realized that a lot of folks may not be familiar with Epok, which is the true originator of the "all white" category.  Epok originally launched back in 2015 with white tobacco, but would eventually devolve into Lyft as nicotine pouches became more popular.  However, you can still find it in a small number of countries such as Poland, Switzerland (though they're changing over to Lyft), and Norway, which is where the one we're talking about today comes from.  Meet Epok Crispy Red Intense S4!  I have a new friend in Norway who was able to grab this one for me from Snus365.no (a store with a huge Epok selection), so thanks to him for that!  The flavor description for this one says, "A taste of apple".  Each can weighs 16.8g and has 24 portions, for 0.7g portions.  The nicotine content is 14mg/g (1.4%), or 9.8mg/portion.

If this one sound familiar, it's a flavor we've seen in the Lyft series before.  Earlier this year, there was a limited edition Lyft line called Lyft Lab 4/In Full Bloom.  That release had a flavor in it called "Apple Blossom", which has the same flavor as this one.

Here's a look at an Epok pouch cut open, and the material inside.  It looks like regular brown snus, except it's completely white.  This is how the production of white tobacco is described:  "Before the treatment, the carefully selected brown tobacco is prepared.  In the next step tobacco is treated through a washing process in order to obtain white tobacco.  This process lasts until the brown tobacco is completely cleaned into white tobacco.  When the tobacco has its all white color, it’s refined with different and fresh flavors."  So, while it may look similar to a nicotine pouch, it's different, as nicotine pouches contain plant fiber instead of tobacco, and Epok contains actual white tobacco.

Going into this one, I remember I wasn't the biggest fan of Lyft Apple Blossom.  Unfortunately for me, this one is pretty identical to that one.  In the aroma, it comes through as a perfumey, sweet smell.  It's floral in nature, along with a faint touch of apple.  But the perfumey quality I remember about the last one comes through in this one, as well.  The portions are slim, soft, semi-moist, and pretty comfortable under the lip.  The flavor is pretty identical to the aroma.  It's quite perfumey in nature.  It has a floral sweetness to it and a very faint taste of apple.  It's sweet, but not overly sweet or anything.  The nicotine level feels about the strong level, and the flavor kicks around for about 45-50 minutes.

Rating and Final Thoughts

This one rated at 3.08/5 for me.  The flavor and aroma I put slightly below average.  It's not a bad product or anything, it's just not one for me.  I do enjoy a floral product from time to time, but I like the lavender Epok more than this one, personally.  I think that flavor is better.  But if you're one who likes floral products, you may enjoy this one.  If want to try it out, and you're in Norway, head over to Snus365.no and grab yourself a can!