Epok No9 Urban Blue X-Strong S5 - Review. 9 July 2020.

Today, I'm going to be talking about an Epok product sold in Norway - Epok No9 Urban Blue X-Strong S5!  A friend of mine recently grabbed me a bunch of Norway snus products from Snuslageret.no, so I have quite a few Epok reviews I'm working on!  This one is a white tobacco version of Lyft Urban Vibe, however that one was 14mg/g (strong), and this one is extra strong (16mg/g).  The flavor description for this one says, "A taste of red fruits and berries".  Each can weighs 16.8g and has 24 portions for 0.7g portions.  The nicotine content is 16mg/g (1.6%), or 11.2mg/portion.
In Norway, snus cans come in this color, also known as Pantone 448 C, or 'opaque couché'. According to a survey, it is "the world's ugliest color". Also, cans in Norway have no graphics on them, they only have the name of the product. I personally like the cans and the color. I find the design simple, and minimalist. So their effort to make snus less attractive did not work on me.

As usual, I had to cut open portions to look at what's inside an Epok portion. Now, if you're new to Epok, you may be asking yourself what "white tobacco" is. This is how Fiedler and Lundgren describes it: "White tobacco is produced in a patented, environmentally friendly process that gently cleanses and refines brown tobacco. In this process, unwanted substances are minimized, such as heavy metals and nitrosamines. The feeling under the lip, nicotine strength and flavor experience is the same as in a regular snus pouch - but without the snus running or coloring your teeth. White tobacco contains white tobacco, nicotine, water, stabilizer and flavoring agents. White tobacco is produced in a water-based process, ensuring the tobacco is clean of all unwanted substances. White tobacco contains no natural sugar. Instead, xylitol is used as a sweetener."

When you open the can, it smells a lot like an energy drink. It has that tart berry/tangy energy drink smell. The portions are slim, soft, and feel great under the lip. As far as the flavor goes, yep, just like the aroma, it tastes like an energy drink. It’s a tart/tangy berry taste with that strong energy drink flavor. The nicotine feels right at the strong level, and the flavor lasts about 45 minutes on average.  If you're in Norway and like energy drinks, here you go, this is your snus.  If you aren't in Norway but want to try out this flavor, check out Lyft Urban Vibe.  Same taste, but not quite as strong.

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