Today, we're talking about a brand new flavor in the Epok series: orange! This flavor is also releasing as a Lyft product, but I'll be trying it first as an Epok/white tobacco product. Epok isn't available to the US anymore, but it's still sold (and quite popular) in Norway. A friend of mine grabbed some new Epok products for me to try from
Snuslageret.no, so I'll be doing quite a few Epok reviews! The
flavor description for this one says it has "
a whole new flavor of orange". Each can weighs 16.8g and 24 portions for 0.7g portions. The nicotine strength is 14mg/g (1.4%), or 9.8mg/portion.
In Norway, snus cans come in this color, also known as Pantone 448 C, or 'opaque couché'. According to a survey, it is "the world's ugliest color". Also, cans in Norway have no graphics on them, they only have the name of the product. I personally like the cans and the color. I find the design simple, and minimalist. So their effort to make snus less attractive did not work on me.
As usual, I had to cut open portions to look at what's inside an Epok portion. Now, if you're new to Epok, you may be asking yourself what "white tobacco" is. This is how Fiedler and Lundgren describes it: "
White tobacco is produced in a patented, environmentally friendly process that gently cleanses and refines brown tobacco. In this process, unwanted substances are minimized, such as heavy metals and nitrosamines. The feeling under the lip, nicotine strength and flavor experience is the same as in a regular snus pouch - but without the snus running or coloring your teeth. White tobacco contains white tobacco, nicotine, water, stabilizer and flavoring agents. White tobacco is produced in a water-based process, ensuring the tobacco is clean of all unwanted substances. White tobacco contains no natural sugar. Instead, xylitol is used as a sweetener."
When you open the can, the aroma is a tasty, fresh orange smell! The portions are slim, soft, and comfortable under the lip. The taste is really nice. It’s a clear, natural orange flavor. It’s not too sweet, not too tart, and not artificial at all. Its really natural tasting! The nicotine strength feels a little above the regular strength level, and the flavor lasts about 45 minutes on average. I really enjoyed this one. Orange isn't a common flavor, so I was really looking forward to trying this one. If you can't get Epok, keep your eyes peeled - a Lyft version of this one is coming soon!
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