One Grön/Green (White Portion) - Review (Discontinued). 4 May 2020.

NOTE:  This product has been discontinued and is no longer for sale.

Back in 2017, Swedish Match released the One line.  This line was created in collaboration with UFC fighter Alexander "The Mauler" Gustafsson.  They've since dropped his name from the cans, and done a slight redesign/restructuring of the One line, and added a few tastes to it.  This product line was launched to deliver a premium taste with a cheaper price tag.  This is one of two new flavors added to the One line when it launched.  The flavor description says "A mellow and spicy tobacco taste with notes of dark berries, citrus, along with hints of herbs de Provance."  Each can weighs 20 grams and has 20 portions, for 1g portions.  The nicotine content is 13mg/g (1.3%), or 13mg/portion.  If you're not familiar with Herbs de Provance, it's basically a mix of thyme, rosemary, savory, marjoram, and oregano.

When you open the can, a dark forest berry smell comes through.  There's an herbal character to it, which reminds me of a mix of rosemary and thyme.  In the background I find a subtle presence of citrus, a little pepper, and a mild tobacco base.  The portions are amazing, some of the best in the business!  They're thin, and like a spider-web type material.  This material yields a quick release of flavor, but also a long lasting taste.  In terms of the flavor profile, it's certainly an herbal one.  I pick up rosemary and thyme right up front.  There's a berry taste in the back, and a light citrus.  There's a dark tobacco base to it, with some pepper, but it doesn't overpower the other flavors.  The nicotine strength feels about the strong level, and I find the flavor to last about an hour.

Rating and Final Thoughts

This one isn't a favorite.  It's not a horrible snus or anything, but it's not really one I enjoy.  It's rare that I say that about a Swedish Match product, but I just couldn't get into it.  This one rated at 3/5.  That's a low score, but I have rated some products lower in the past.  I'm not sure who to recommend this to.  I suppose if you want a snus that is super herbal, you may enjoy this one.  It's very unique, to say the least.