Snus Con 2018 was a surprise announcement from Swedish Match. The most common question I get asked is, "When will we be able to buy strong snus in the US?" Swedish Match has provided an answer: soon. As many of you know, Swedish Match acquired V2 Tobacco in September of 2017. The story gets more interesting from there. Apparently, the Thunder Xtreme name was something V2 Tobacco registered with the US years ago, which means it was grandfathered in. Swedish Match North America decided to release these products to the US market, which will allow US consumers local access to extra strong snus! These products will be made in Denmark at the V2 Tobacco factory and sold in the US by Swedish Match. This means Swedish Match distribution, a functional website, and a store locator to find these products.
This, in my opinion, is huge news. Lots of US consumers want something stronger than General Snus, and will now have access to it! This will help many US smokers quit smoking who have stronger nicotine needs than what General Snus provides. I couldn't be more excited about this great news.