General Kardus 2017 (Hernö Gin), which I really enjoyed for it's rich tobacco character. In a surprise move, Swedish Match has released another collaboration with Hernö Gin, this one in the white portion format! The flavor description for this product says, "This snus has a gin character, where the elements of juniper, pine and citrus are backed up by General's spicy and light tobacco character." It comes in a 21.6 gram can with 24 portions, for 0.9 gram portions. The nicotine content is 13mg/g (1.3%), which breaks down to 11.70mg/portion.
Also, a special thank you to our friends Michael and Oskar who were able to get this product for us to review. So far I haven't seen it for sale to the US, so I'm glad I was able to try it!
said, "For us, cooperation with Swedish Match is an unusual association. A meeting between Sweden's leading manufacturer of premium snus and Hernö Gin as the holder of the title of the world's best gin. We received positive feedback in contributing to the development of General Kardus 2017 and became particularly pleased when Swedish Match said they would go on to produce a portion product flavored with Hernö Gin." Tove Lundgren, Brand Manager at Swedish Match said, "It's great fun to launch General Blended by Hernö Gin. We began our cooperation with them in 2016 when we launched this year's General Kardus, which was also flavored with Hernö Gin. This time we have chosen another tobacco blend in a white product, but with the same ambition to produce a well-seasoned snus with a clear ton of gin supplemented with citrus."
As far as this product goes, it's a decent tasting product but I'm not really a fan. That could be because I'm not a big gin drinker. Or it could be because I was hoping it would have a similar flavor to General Kardus 2017. But for me, I didn't really enjoy it that much. Perhaps people who are fans of gin will enjoy it more, however, because that seems to be the focal point of the aroma and the flavor.