General (Blended by Hernö Gin) - Preview. 10 November 2017.

The end of the year is when we see the most exciting products, and 2017 is no exception! Today, Swedish Match has announced a new product in the General line: General (Blended by Hernö Gin) White Portion! Swedish Match describes this release by saying, "“Now we launch a new snus in limited edition together with Sweden's first renowned gait stall, Hernö Gin. The result is a bright and spicy white-sized snus. General Blended by Hernö Gin is a snus that distinguishes itself from Swedish Match's other types of snus. The taste has been developed together with Hernö Gin, Sweden's renowned gin distillery. Jon Hillgren, founder and master distiller has put his mark on the taste. Hernö Gin has previously helped to taste the 2017 edition of General Kardus, Swedish Match's most lavish snus. General Blended by Hernö Gin is sold in a limited edition in selected stores, our Swedish Match Stores and here on our e-commerce.” I really enjoyed General Kardus 2017 (Hernö Gin), and you can check out my text review and video review of that product. I imagine the taste will be much the same!

Jon Hillgren, master founder of Renew Gin said, "For us, cooperation with Swedish Match is an unusual association. A meeting between Sweden's leading manufacturer of premium snus and Hernö Gin as the holder of the title of the world's best gin. We received positive feedback in contributing to the development of General Kardus 2017 and became particularly pleased when Swedish Match said they would go on to produce a portion product flavored with Hernö Gin."

Tove Lundgren, Brand Manager at Swedish Match said, "It's great fun to launch General Blended by Hernö Gin. We began our cooperation with them in 2016 when we launched this year's General Kardus, which was also flavored with Hernö Gin. This time we have chosen another tobacco blend in a white product, but with the same ambition to produce a well-seasoned snus with a clear ton of gin supplemented with citrus."

So, what do we know about this snus? Well, the flavor description for this one says, "This snus has a gin character, where the elements of juniper, pine and citrus are backed up by General's spicy and light tobacco character." It comes in a 21.6 gram can with 24 portions, for 0.9 gram portions. The nicotine content is 13mg/g (1.3%), which breaks down to 11.70mg/portion.  It appears to be limited edition, which is unfortunate, because I'm very excited to try this. There will only be 90,000 cans produced.  It sounds like it may be close to the flavor of General Kardus 2017, which had a great flavor!  I'm working on getting some for review, so stay tuned!  Hopefully I will have a review of it soon!