15 May 2017

General 22 & Göteborg's Rapé 22 (Limited Edition) - Previews. 15 May 2017.

Today, Swedish Match announced two new products. These are very interesting releases. Their description says, "LIMITED EDITION - General 22 and Göteborg Rapé 22 are two temporary variants in white format with flavors that most snusers recognize. Under the lid, 22 soft and strong portions hide while filling out a little extra. General 22 and Göteborg Rapé 22 are manufactured in a limited edition and are sold in selected stores in May and June 2017. The purpose of the edition is to evaluate the products' new and specially developed features together with our snusers. And by letting Sweden's snusers have an opportunity to influence the future from Swedish Match. More filled portion, through a new way of treating the tobacco. More strength and taste, through a new way of refining tobacco into snus. More "following"(?) and cleaner portion - through a new way to pack the portion."  SnusBolaget also mentioned the product has "same classic character with a new tobacco mix for extra richness and nicotine delivery".

General 22 White Large Portion (Strong)

Description: "General 22 is a temporary variant in white format with a taste that most snusers recognize. Under the lid, 22 soft and strong portions hide while filling out a little extra. The purpose of the edition is to evaluate the product's new and specially developed features together with our snusers. More stuffed portions - through a new way of treating the tobacco. More strength and taste - through a new way of refining tobacco to snus.  More gentle and softer portion - through a new way to pack the portion. The taste is the same that has always characterized General - Bright and spicy tobacco character with distinctive elements of bergamot and citrus. A big portion that is dry on the surface with moist content for low purity and a lasting taste release." 

Göteborg's Rapé 22 White Large Portion (Strong)

Description: "Göteborg Rapé 22 is a temporary variant in White format with a taste that most snusers recognize. Under the lid, 22 soft and strong portions hide while filling out a little extra. The purpose of the edition is to evaluate the product's new and specially developed features together with our snusers. More stuffed portions - through a new way of treating the tobacco. More strength and taste - through a new way of refining tobacco to snus.  More gentle and softer portion - through a new way to pack the prick. The flavor is the same that has always characterized Rapé - Light and spicy tobacco character with clear elements of lavender and juniper, as well as some wood and citrus. A big portion that is dry on the surface with moist content for low purity and a lasting taste release."

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