Snus Schweden's Facebook Page. From what I’ve been told, the product is already developed and Swedish Match is working on the name, from which they have 6 alternatives to choose from. These new products will apparently be out in May.
This photo shows 3 varieties of each product - One, Neo and Cloud. These names could mean anything, really. Neo could mean new. Cloud could have something to do with the softness of the portion. As far as One goes, your guess is as good as mine.
As far as the designs go, I think they're interesting. But designs are just the outside, and as we all know in the snus world, it's what's on the inside that counts. When I find more information about these products I'll update this article!