Gotland's Sommar Snus back in 2012. The flavor launched in 2012 was the flavor they kept every summer until last year. However, this year, for 2016, there is a new flavor profile. Gotlandssnus describes it as having "a light tobacco flavor with hints of raspberries and strawberries, and herbs." The original flavor profile was smultron, a wild Swedish strawberry. This year, I've noticed it still has that strawberry taste, but it's a little bit different! The can design is virtually identical to the can design form the past, except it says "NYHET! NY SMAK", which basically "new taste".