NOTE: This product has been discontinued and is no longer for sale.
It's been a while since I originally reviewed Epok, but it's recently gone through a redesign and I figured it was time to re-review the product line! When Epok originally launched in 2014, I wasn't a big fan of their products. Their first two,
Original and Pinje, launched in April of 2014, followed by
Epok Breeze in September 2014. I wasn't a big fan of those products, and they didn't stick around long, either. In February of 2015, however, Winnington launched this product along with several others and they've stuck around since then! At first, I thought white tobacco would be a gimmick, but it's proven so popular it's stuck around, and Swedish Match has even begin making white tobacco products in their
G4 line. It proved so popular, in fact, that
BAT purchased Winnington in January of 2017.
The
flavor description for this product says, "
Epok Melon has a clear, refreshing and distinct melon flavor, which marries the tobacco’s basic character, creating something entirely novel." This product comes in a 16.8 gram can with 24 portions for 0.7 gram portions. The nicotine content is 8.5mg/g (0.85%) for 5.95mg/portion.
As usual, I had to cut open portions to look at what's inside an Epok portion. Now, if you're new to Epok, you may be asking yourself what "white tobacco" is. This is how Winnington describes it: "
White tobacco is produced in a patented, environmentally friendly process that gently cleanses and refines brown tobacco. In this process, unwanted substances are minimized, such as heavy metals and nitrosamines. The feeling under the lip, nicotine strength and flavor experience is the same as in a regular snus pouch - but without the snus running or coloring your teeth. White tobacco contains white tobacco, nicotine, water, stabilizer and flavoring agents. White tobacco is produced in a water-based process, ensuring the tobacco is clean of all unwanted substances. White tobacco contains no natural sugar. Instead, xylitol is used as a sweetener."
When you open a can of Epok Melon, the aroma that comes through is a very nice fruity aroma reminiscent of cantaloupe. It's nice because most other melon products are closer to watermelon, but this one reminds me a lot of cantaloupe which is my favorite fruit! I had trouble taking my nose away from this one. The portions are slim, white, and comfortable in the lip. The flavor releases pretty quickly on this one! The taste is a mild, refreshing, lightly sweet taste of cantaloupe. They nailed the flavor with this one, it is quite delicious! The nicotine strength feels to be right at the regular level. The flavor on this one usually lasts about 45 to 55 minutes!
Of all the Epok products, this one is one of my favorites. If you like fruit flavored snus, this is a must try!
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