NOTE: This product has been discontinued and is no longer for sale.
It's been a while since I originally reviewed Epok, but it's recently gone through a redesign and I figured it was time to re-review the product line! When Epok originally launched in 2014, I wasn't a big fan of their products. Their first two,
Original and Pinje, launched in April of 2014, followed by
Epok Breeze in September 2014. I wasn't a big fan of those products, and they didn't stick around long, either. In February of 2015, however, Winnington launched this product along with several others and they've stuck around since then! At first, I thought white tobacco would be a gimmick, but it's proven so popular it's stuck around, and Swedish Match has even begin making white tobacco products in their
G4 line. It proved so popular, in fact, that
BAT purchased Winnington in January of 2017.
The
flavor description for this product says, "
Epok Lime White Slim Portion Snus is described as having an unexpectedly fruity, full-bodied, but yet challengingly tart combination of modern snus flavor and citrus.." This product comes in a 16.8 gram can with 24 portions for 0.7 gram portions. The nicotine content is 8.5mg/g (0.85%) for 5.95mg/portion.
As usual, I had to cut open portions to look at what's inside an Epok portion. Now, if you're new to Epok, you may be asking yourself what "white tobacco" is. This is how Winnington describes it: "
White tobacco is produced in a patented, environmentally friendly process that gently cleanses and refines brown tobacco. In this process, unwanted substances are minimized, such as heavy metals and nitrosamines. The feeling under the lip, nicotine strength and flavor experience is the same as in a regular snus pouch - but without the snus running or coloring your teeth. White tobacco contains white tobacco, nicotine, water, stabilizer and flavoring agents. White tobacco is produced in a water-based process, ensuring the tobacco is clean of all unwanted substances. White tobacco contains no natural sugar. Instead, xylitol is used as a sweetener."
When you open the can, the aroma that greets you is a straightforward, tart lime smell. The portions are the slim type, and are soft and quite comfortable in the lip. The taste is a lot like the aroma; it is a very straightforward lime flavor. It reminds me a lot of the lime Jell-o! The flavor of lime is the start, and it comes through very, very lightly sweet and a little bit tart. It's a nice flavor! The nicotine strength feels to be right at the regular strength level, as well. I've found I can usually keep these in for about as long as an original snus portion, up to about 45 minutes on average.
Also, I want to mention, this is a great snus to pair with beer. Sure, lime flavored snus is something you can use all day everyday but, for me personally, it's something I keep around for pairing with beer. It pairs very well with IPAs!
If you like the lime flavor, this is definitely one to try out. If you're a beer lover, I'd also suggest keeping a few cans around because it's a great pairing snus for beer.
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