20 June 2016

Epok Blueberry (Slim) - Review. 20 June 2016.

Review Updated: 19 November 2018

It's been a while since I originally reviewed Epok, but it's recently gone through a redesign and I figured it was time to re-review the product line!  When Epok originally launched in 2014, I wasn't a big fan of their products. Their first two, Original and Pinje, launched in April of 2014, followed by Epok Breeze in September 2014.  I wasn't a big fan of those products, and they didn't stick around long, either.  In February of 2015, however, Winnington launched this product along with several others and they've stuck around since then!  At first, I thought white tobacco would be a gimmick, but it's proven so popular it's stuck around, and Swedish Match has even begin making white tobacco products in their G4 line.  It proved so popular, in fact, that BAT purchased Winnington in January of 2017.

The flavor description for this product says, "Epok Blueberry has a full-bodied and clear blueberry character with hints of fresh forest greenery, and a robust tobacco character at the base.." This product comes in a 16.8 gram can with 24 portions for 0.7 gram portions. The nicotine content is 8.5mg/g (0.85%) for 5.95mg/portion.

As usual, I had to cut open portions to look at what's inside an Epok portion.  Now, if you're new to Epok, you may be asking yourself what "white tobacco" is. This is how Winnington describes it: "White tobacco is produced in a patented, environmentally friendly process that gently cleanses and refines brown tobacco. In this process, unwanted substances are minimized, such as heavy metals and nitrosamines. The feeling under the lip, nicotine strength and flavor experience is the same as in a regular snus pouch - but without the snus running or coloring your teeth. White tobacco contains white tobacco, nicotine, water, stabilizer and flavoring agents. White tobacco is produced in a water-based process, ensuring the tobacco is clean of all unwanted substances. White tobacco contains no natural sugar. Instead, xylitol is used as a sweetener."


When you open the can, the aroma that greets you is a fruity blueberry smell which comes through in a natural, mildly sweet way. The portions are slim, soft, and very comfortable in the lip! When you put one in, as is common of most mint products, you'll encounter a nice cooling presence. There's also a very light burn that I notice in the beginning, but it doesn't last too long. The taste is a pretty natural, present flavor of blueberry. It's slightly sweet, but not overdone, thankfully. I'm not sure what the "greenery" flavor is in the product description, but it does seem to have a very, very light herbal hint in the background.  The nicotine level feels to be just right at the regular strength level.   The flavor lasts a good amount of time; usually I can keep these in for up to about 45 minutes.

While the white tobacco category isn't for me personally, I've seen how popular it is and I've noticed a lot of people really seem to dig it. As far as mint products, this one isn't too bad and worth trying out!

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