The Lab Series was actually my first "big story" on Snubie.com after I started blogging. I was very excited to get a press release from Swedish Match about this new product. The Lab Series was a big deal when it was launched in 2009 - the cans were non-traditional and the portions came in a new format that revolutionized the snus world - the long portion. It was launched as a "non-traditional" snus, meant to be different from other products on the market. Now, however, everyone is making long/slim portions, but back then, not many people were doing it. When it comes to the product description for Lab 05 it says "05 White Strong Long Portion Lab Series Snus has a well balanced round tobacco character with hints of green herbs, oak and cedar, and a little nuttiness and flowers." This product comes in a 21.6 gram can with 24 portions, for 0.9 grams each. The nicotine content is 14mg/g (1.4%), which breaks down to 12.60mg/portion.