The Snus Anywhere Project. What it primarily focuses on is the fact that snus can be used anywhere and anytime. It's an interesting campaign and the videos are pretty neat to watch, if you haven't seen them yet you can check them out at GeneralSnus.com.
Here's how it works:
1. Create an account on GeneralSnus.com.
2. Watch the latest "Snus Anywhere" video.
3. Submit your idea for where the next General Snus test should occur.
4. Claim your reward (a General coupon) and a chance to win $5,000.
5. Come back every two weeks for a new test/experience and another chance to win.
6. Twelve grand prize winners will be selected in twelve separate random drawings (12 total – 1 entry per period).
7. Winners will be awarded a check for $5,000.