The XRANGE snus line from Swedish Match launched in 2015 as a "modern premium" line. Meaning, it's the same quality you get with Swedish Match's premium products, but at a cheaper price. The products came in slim portions, had a lighter weight, and only had 21 portions per can. Now, Swedish Match has updated the XRANGE line, so it's time to revisit it! The new cans are smaller, slimmer, utilize less plastic, and are completely recyclable. It's part of a push Swedish Match is doing to do their part for the environment. In this review, we're talking about Göteborgs Rapé XRANGE White! The flavor description for this snus says, "A mellow tobacco taste with distinct notes of lavender and juniper, along with hints of oak and citrus". Each can weighs 16.8g and has 21 portions, for 0.8g portions. The nicotine content is 9mg/g (0.9%), or 7.2mg/portion.
In the top left, you'll see the diameter of the new can is a little smaller than the old design. On the top right, you can see that the new cans are definitely slimmer than the old cans. Another big change is that the big "XR" on the side label is gone from the new cans. In the bottom right, you'll see that the new cans are semi-translucent, so from the bottom and the top catch lid you can see a little through the can. On the bottom left you'll see the biggest change - the new can design now comes in the Star Formation! So, while XR is a cheaper priced product, you get the Star Formation, which Swedish Match usually does with their premium product lines.
Can Comparison
In the new XRANGE line, the biggest change in terms of graphics was probably with Göteborgs Rapé. For me, I am not a fan of this new design. GR is blue and gold. This new design is more clear and navy. I don't know, it just doesn't look right to me. The new form factor is nice, but I'm not the biggest fan of the new look of the cans. Göteborgs Rapé is no longer in white, it's embossed into the background, as well.
As far as what's actually inside the can, it's the same product as before. It's the same Göteborgs Rapé product as before, but the arrangement of the portions themselves has changed (due to the Star Formation). When you open the can, the aroma that comes through a present smell of juniper with light floral hints, along with a touch of citrus and a subtle herbal hint. The portions are slim, soft, and feel great under the lip. The flavor is mellow, but very well balanced. Juniper is up front, along with light hints of citrus, gentle floral notes, and a light herbal taste. The nicotine level on this one feels to about regular strength, and the flavor lasts about an hour, on average.
Rating and Final Thoughts
I've used this product for many, many years now as part of my regular rotation. I rated this one at a 3.67/5. It's still got the same great flavor, the same slim portions, and the same regular strength. But for me, I don't like the new design. The form factor is great, don't get me wrong. But looking at the can itself, it just doesn't look like Göteborgs Rapé. To me, GR is blue and gold, and this doesn't seem to capture that. But everything else is solid. If you like GR and want to save a few bucks, by all means, try this one out.
This product available at Snusdirect.com!
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