02 April 2015

Göteborg's Rapé XRANGE Slim Large White Portion - Review. 2 April 2015.

Next to General XRANGE Slim Large Original Portion, this is the other product I was looking forward to reviewing. Ever since I reviewed the old Goteborg's Rape White Slim Large back in October of 2013, it has been a big part of my daily rotation. When I heard it was being discontinued and replaced with Goteborg's Rape XRANGE Slim Large White Portion, I was concerned and worried. I don't like change, and I honestly didn't know what to expect with this one.

To do an aesthetic comparison, the can is obviously much bigger than the old Goteborg's Rape Slim can. I liked the slim can a lot because it fit very well in the pocket. As far as the portions goes, I hate to see the star formation go. It's one of my favorite things that Swedish Match does, and it's been a shame to see it going away with a lot of the new white portions lately. I'm sure this saves cost, so it makes sense from a business perspective, but the star formation looks so classy.  The new XRANGE portions look to be slightly bigger than the old Goteborg's Rape Slim portions, but they're still slim.  The tobacco weight feels to be about the same.

The product description says, "A mellow tobacco taste with distinct notes of lavender and juniper, along with hints of oak and citrus. Göteborgs Rapé Slim White has a long and narrow pouch for an optimized fit under the lip. Dry on the surface to prevent dripping, and with an extensive release of flavor. XRANGE is a new snus series consisting of five products with well-known flavours from the Swedish Match brand collection. Thanks to a new technology the portions are long lasting with minimal drip."

When I opened the can, the aroma of the new XRANGE Goteborg's Rape seemed to have a strong presence of juniper than the old Goteborg's Rape Slim.  The slight herbal/floral aromas are still present in the new XRANGE, and don't seem to be any more bold in smell than the old Goteborg's Rape Slim.  As far as the taste goes, it doesn't seem to have changed too much, which is a good thing, because I really enjoyed the old product.  The juniper flavor is in the front, and a very mild citrusy taste is in the back.  The herbal and floral tastes mingle in equal balance with the very present taste of juniper and the mild flavor of citrus.

For comparison purposes, I like the old can better, and I do miss the star formation.  Obviously this new can will be more bold, and I can understand that from a marketing perspective.  The aroma has changed a little, but I feel like it changed for the better.  The taste seems to be virtually equal to the old Goteborg's Rape Slim Can.  The portions, although slightly bigger, are still slim and feel great in the lip.  Transitioning from the old Goteborg's Rape to this new one will be quite easy, as I feel the changes that were made were minor, and it retains the taste qualities of the original.

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