WOW! Sunny Honey. Review. 8 November 2013.

Review Updated: 30 October 2018 

It's been a few years since I reviewed this one, but the SnusCENTRAL.com store just started carrying the WOW! line to the US, so I figured it was time to revisit them. WOW! is a product by SPT (Scandinavian Premium Tobacco) which, as of a few years ago, is now owned by GN Tobacco.  The WOW! line is unique in that it contains a very unique pouch size.  When I spoke with SPT back in 2013, they told me "The pouch is known as a "unisex" 18/30 - which is the middle size between mini and full size".  Now, of the entire WOW! family, this is my favorite product and in my opinion, one of the most underrated snus products on the market today.

The flavor description of this product says, "WOW! Sunny Honey White Portion Snus is made from hand picked tobacco with warm flavors of honey, lemon and elderflower." The can weight is 15 grams and contains 22 portions at 0.68g each. The nicotine strength is 8mg/g (0.8%), which is only 5.44mg/portion with the lighter/unisex pouch.

An interesting point is that this product is called a white portion.  In 2013, I would mention that it's a white portion, but one with very moist tobacco.  Now, it doesn't appear as though this is a white portion anymore.  It looks very much like an original portion.  Comparing 2013 to 2018, you can see there is a drastic difference in the moisture amount.  I'm not complaining, as I use mostly original portions, but I did want to note that difference from the last time I reviewed it.

When I open the can, the aroma that greets me is a very present smell of honey, a hint of orange, and a light floral sweetness. The portions, as I mentioned earlier, are quite moist, but smaller than I'm used to. When I use this product, I usually just put two in.  When I do that I get 1.36 grams of tobacco and 10.88mg of nicotine.  The taste is very much like the aroma.  The flavor of honey is quite present and very natural in character.  It's accompanied by a light floral sweetness, and a taste of orange.  I know the flavor description says lemon, but for me it always tastes like a fresh orange flavor.  The nicotine strength, when I use one, feels to be a little lighter than regular strength, which is why I use two.  The flavor, on average, lasts about 45-55 minutes.

If you've never tried this one, get a can on your next order.  It is very delicious and, in my opinion, one of the most underrated products on the market.