my first articles I wrote for Snubie.com. "When Swedish Match asked the consumers what they thought about brands, the responses were clear: "Brands? We don't need any brands. We want snus." And since the responses were taken seriously, there are no actual logos on The Lab Series. Simply naming the different snus variations 01 for the original version and 02 for a stronger snus. Swedish Match also launched 05 Strong White Portion and 06 Extra Strong Portion in September 2011, and 07 White Extra Strong Long Portion in the summer of 2012." The Lab Series has since become the "no brand, brand". Now, they've moved away from "The Lab Series" and simplified it to "The Lab" with a new retro 70's looking logo.
The Lab Fresh: Cool Mint Strong Slim White
"Strong non-drip snus with a fresh cooling mint effect and a light mint taste in a slim fit, soft bag."
The Lab Fresh: Lemon Slim White
"A fresh, light, zesty hint of lemon with a tingeling effect in a non-drip, slim fit, soft bag."
The Lab Fresh: Mint Slim White
"Light minty taste with a fresh cooling effect in a non-drip, slim fit, soft bag snus."