09 October 2011

Grov (Original Portion) - Review. 9 October 2011.

Review Updated: 11 November 2018 

When it comes to tobacco centric snus products, there are two that get discussed the most: Ettan and Grov. When it comes to Ettan, there is a pretty die-hard community of fans. However, I fall on the other side of the spectrum; I am more of a fan of Grov, myself.  I find Grov to have a much better tobacco flavor, and it's a product I always have in rotation.  The main reason I'm revisiting this product is because it recently went through a design change, and I like the more muted colors over the previous bright/glossy look. The flavor description of Grov Original Portion says, "Grov Original Portion snus is a robust and well-rounded snus with a strong tobacco flavor and a subtle smokiness." Grov comes in a 24 gram can with 24 portions for 1 gram portions. The nicotine content is 8.5mg/g (0.85%), which breaks down to 8.5mg/portion.

Grov is the product of Willhelm Hellgren, and the story of Grov begins in 1840. Around this time, he was working in a tobacco factory but wanted his own factory, a dream that would come true in 1840. Over time, he developed the Grovsnus brand, which was trademarked in 1872. Grovsnus was so popular that eventually W:m Hellgren & Co was competition to Ettan. The Grovsnus brand was taken over by the Swedish Tobacco Monopoly in 1915, which would eventually become Swedish Match. Grov launched in the portion format in 1983, and white portion format 20 years later.

The aroma of Grov is very much tobacco centric and it comes through as a powerful, robust, leathery, slightly smoky tobacco smell.  The portions are plump, moist, and have a quick release of flavor.  The taste is a lot like the aroma and is very delicious.  The flavor is a rich, robust, well rounded, dark tobacco taste.  It is slightly smoky, a little leathery, and has a very natural flavor.  The nicotine level, on average, feels to be around the regular strength level.  The flavor lasts about 45-55 minutes, which is normal for most original portion snus products.  As far as tobacco centric snus products go, Grov Original Portion is the best one on the market, in my opinion.  If you like the taste of tobacco, this one is a must try!


  1. Grov snus all the way! There's nothing better than a nice "portion" Grov and nice cold beer.

  2. Grov portion is the best snus ever. I have used since i was 13, now im 45. And im glad im living in Sweden where i can but it in every store that sells tobacco.

  3. Grov original portion was my favorite for some time, years, and Ettan was an occasional choice. Tastes change tho, I like them both now and Ettan gets almost equal lip time.