26 August 2010

Ettan Redesign. 26 August 2010.

I heard from SnusAuthority that there was a new Ettan redesign coming around. My buddy in Sweden (@worldofsnus on Twitter) confirmed it with a poster he saw in Göteborg. Looks like Ettan will be getting the star pattern that, now, all white portions from Swedish Match have. I think this is a good thing and shows consistency with their product. The top of the lid has also been redesigned - no longer the solid gold color, now the catch lid has a bright logo on top of it as well. Not sure when this is shipping but it would be assumed that when current Ettan tins run out at the factory this will be the standard being shipped going forward.

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