Camel "snus" Ad: Has RJR lost their mind?

Disclaimer: Granted, I do write about American "SNUS" and "snus" from time to time, but the focus of my blog/website is introducing people to REAL Swedish Snus. When it comes to snus, REAL Snus comes from Sweden. There's a difference, and the difference is big. Please read this article to learn the difference for yourself.

On the Camel website for a few weeks, this little ad ran up until early July talking a bit about Camel "snus" and how wonderful, authentic, but yet revolutionary it is. I don't know what kind of meds Susan Ivey is taking, probably using a bit too much Camel "snus" herself, because this little ad has shown that RJR has truly lost their minds. Usually their ads are simple and to the point and can keep me from going off. Something about "breaking free", being able to use snus anywhere, and various little things like that that are, in essence, true. But these latest ads are so ballsy that it really makes you wonder just how much of their own product their using. I wanted to point out a few things that really made me wonder, "What the hell are they thinking?!"

Apparently, the Camel folks took a trip out to Sweden to check out snus and make their product worthy of the Swedish name. Folks, I've been to Sweden. Swedish Match opened the doors to both of their factories and let me check out every thing that goes on there, from production to distribution, and visually verify every single safety checkpoint and method that goes into making their snus so safe. To date, RJR has never let myself, Larry Waters, Dr. Snus, or any world renowned snus writers into their factory to check out what goes on there. So obviously a claim like "We went to Sweden to learn how to make snus" can't be verified, and obviously isn't true. I mean, have you actually tried Camel "snus"? Compare it to real Swedish Snus and you'll know that not only did they not go to Sweden, they probably just read about snus in a dictionary and thought, "How can we bastardize this great product into a shoddy American version?"

WOW! Now that's ballsy. I call BS on this one. Anyone who has had and enjoyed Swedish Snus and tried Camel "snus" knows that they didn't revolutionize it or make it better, or even perfect it. It was already perfect as is. They simply bastardized a great product into what they thought the American people wanted. Granted, it does sell well here, but if any Camel "snus" users try real Swedish snus, they could never go back.

This part of the ad was obviously a stab at Marlboro "snus", which is a very stale product. But c'mon, RJR. Really? Your product isn't much better. And compared to Swedish Snus, your product is laughable. You'd be surprised how many people in Sweden laugh at Camel "snus" and what American people put in their lip and call "snus". Maybe you wouldn't be surprised, but it is rather humorous.

I DO agree with this part of the Camel "snus" ad. Camel "snus" is not a safe alternative to cigarettes. Real Swedish Snus is another story. We know what's in it, we know how safe it is, all this information is freely given to us, and I personally have toured two factories in Sweden to verify how safe it is. But Camel "snus", well, that's another story. They have yet to open their factory doors and let any of us check out just what goes on in there. Swedish Snus is a safer alternative to cigarettes, but Camel "snus"....well, it is what it is. A bastardized version of a superior Swedish product.


  1. Hey Chad: Don't you think they got it backwards? The label should read

    WARNING: Cigarettes are not a safe
    alternative to this product.


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