Come here in a few weeks, the Kronan family is getting a new design. I personally really like the new design of the White portion. I've always loved the way Skruf cans look, and being a Mac user, I naturally thing anything white is attractive. Swedish Match has really been pumping out some redesigns lately, and this follows in a trend that seems to simplify the snus can, and make it more visually appealing - as was done with the simply, sleek look of Roda Lacket. So, look for that coming soon!