product description describes it as, "Tre Ankare - rich and smoky tobacco character and a slight hint of herbs and earth. Moderate pouch volume and mouth-feel. Tre Ankare White Portion is dry on the surface for a fresh feeling and less run. The moist snus provides for a pro-longed flavor release." Tre Ankare means, in Swedish, "three anchors" and is actually the first portion snus that Swedish Match launched!