I've reviewed the US
Zone pouches recently. I found them to be decent, but nothing that really stood out to me. Until now! If you know me, you know my favorite pouch product is
Loop Jalapeño Lime. In fact, I've been saying for years the US market needs this flavor. I've been pitching the idea to manufacturers, but until now no one has made it. Now, Imperial Tobacco has answered the call! In fact, they believe in it so much they
put it on a race car. As of right now, this launched at an event, and a thanks to Snubie friend Zach for hooking us up with this. I hear it's launching in March across the US. I don't have a flavor description for it, but the name states "jalapeño lime". Each can weighs 8g and has 20 pouches, for 0.4g each. The nicoitne content on this one is 9mg/pouch. Now, let's see how it tastes!
Opening the can, the lime aroma comes through pretty clearly. It's tart, and not overly sweet, which is nice. I pick up a little chili pepper in the background, as well. The pouches are a little small in size, which is a bummer. They're slightly dry, and moderately soft. I also get a little burn in the lip, which I enjoy. The flavor is really top notch. My fear was that it was going to be too sweet, which doesn't seem to be the case here! The lime flavor is tart, with just a little sweetness. The chili pepper flavor is mild, and works really well with the tart taste of lime. In the strength, the 9mg feels to be at the regular level, and does have a pretty quick delivery to it. The flavor, on average, lasts about 30-40 minutes.
Rating and Final Thoughts
In the end, this one sits at 3.58/5. A pretty high score for a US market product. I really enjoy the flavor, and think it's probably one of the tastiest pouches in the US. My only issue with it is really the pouch. The pouch is a little smaller than I like, and I wish it was a bit more moist. But the rest is pretty enjoyable. I look forward to this one expanding and more people in the US getting to try this taste out when it launches!
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