Frid Superwhite (All White Snus) - Review. 31 December 2021.

I was recently browsing a Norwegian website, msorensen.no, which I frequently peruse when looking to see what's new in Norway and I stumbled across these:  Frid Superwhite.  These are made by our friends Dholakia Tobacco in India, a company that I collaborated with earlier this year on the delectable, delicious Snubie x PAZ Chai Latte.  Frid is a new line of all white snus for the Norwegian market and, as such, it cones in the super-fab "Plain Pack" cans.  Some may consider them boring, but I've always been a big fan of these minimalist designs, which you'll see when we get to my rating.  Also, if you aren't familiar with "all white snus", I'll explain real quick.  They look a lot like nicotine pouches, and they do contain cellulose like nicotine pouches (the can lists E460 cellulose), but they also contain white tobacco, which is a type of washed tobacco.  So, these are going to be similar to the G4 Snus line, for example.

Before we get into the reviews, I want to cover what all of these products have in common.  Then, in the reviews, we'll dive into what makes them different.

Product Details:

Can Contents - 12 grams, 20 pouches, 0.6g each

S4 Nicotine Strength - 12mg/g (7.2mg/pouch)

S4 Nicotine Strength - 16mg/g (9.6mg/pouch)

Commonalities:

Pouch / Mouthfeel - These all have a soft, semi-moist, slim pouch.

S2 Nicotine Feeling - The S2 ones feel to be close to regular strength.

S4 Nicotine Feeling - The S4 ones feel to be around the strong level.

Flavor Longevity - The flavors on these tend to last between 35 to 45 minutes.

Frid Superwhite Fresh Mint S2

Flavor Description:  "A strong and fresh taste of spearmint".

Review:  When you open the can, a fresh, lightly sweet aroma of spearmint greets you.  In the lip, you'll encounter a nice cooling sensation, common of mint products.  In terms of flavor, it's pretty solid.  I'm more of a fan of spearmint products than peppermint, so I enjoyed this one a good bit.  It's a sweet, fresh taste.  The spearmint is smooth, and not super in your face.  

Frid Superwhite Lemon Ice S2

Flavor Description:  "A taste of ice-cold lemonade and fresh squeezed lemon".

Review:  This one has a tart aroma of lemon to it.  It's a little sweet, and has a touch of menthol to it.  In the flavor, it's a cool lemon flavor.  "Ice-cold lemonade" was pretty accurate!  The lemon is refreshing, mildly tart, and slightly sweet.  It does have a touch of menthol to it, but it's not too overpowering at all.

Frid Licorice Berry S4

Flavor Description:  "A taste of rich licorice with a blend of raspberries".

Review:  I'm a big fan of the raspberry/licorice flavor.  And this one captured it pretty well.  In the aroma, it's a sweet smell of licorice with a little menthol.  The raspberry is pretty mild, but compliments the licorice quite well.  In the flavor, the licorice comes through in a present way.  It's semi-sweet, and accompanied by light raspberry notes.  I notice a little menthol to it, but not too much.  It doesn't overpower the licorice or raspberry taste.

Rating and Final Thoughts

Fresh Mint and Licorice Berry tied at 3.67/5.  The reason being, because Fresh Mint is regular strength, which is what I prefer.  I liked the taste of Licorice Berry more, but it was stronger, so the score came down a bit.  Lemon Ice came in last, at 3.5/5.  That being said, all three of these were solid.  They all had a great taste to them, and I was pretty impressed.  But Dholakia makes a solid nicotine pouch, so I think people in Norway are going to enjoy this one.  I don't know if it'll sell outside of Norway or not, but for those who want to check it out - msorensen.no.